Philosophy & Strategy

McKeon & Associates, formed in 1973, is a global public opinion research and strategic marketing firm.

Michael McKeon, president of McKeon & Associates, has distinguished himself by accurately interpreting results to predict significant societal trends. The firm conducts research and designs successful winning strategies for Democrats, Independents and Republicans. The research and analysis is designed to give our clients the best opportunity to succeed without partisan or ideological agendas. Successful strategies are based on what people think not on what is hoped or suggested they think in surveys.

His analysis of the changing American cultural paradigm have been featured in USA Today, The Wall Street Journal, The New York Times, The Los Angeles Times, The Washington Post, The Investor’s Business Daily, The London Times, Newsweek, Time, Business Week, The Chicago Tribune, The Chicago Sun Times and Crain’s Chicago Business.

 

Success

The firm’s hallmark is its unique ability to identify national trends and integrate them into successful marketing strategies.

The firm’s list of clients includes: Wal-Mart, Sears, AT&T, Dallas Morning News, Copley News Services, POET – Biorefining, The American Cancer Society, Advocates for Highway Safety, Commonwealth Edison, Gatorade, Chicago White Sox, Chicago Bulls, Spokane Tribe, Puyallup Tribe, Ho-Chunk Nation, Port Clinton Art Festival (Highland Park,IL), Gold Coast Art Fair (Chicago IL), Cajun Heartland State Fair (Louisiana), Encanto Street Fair and Cultural Arts Festival (San Diego, Calif, presidential election focus groups for the Dallas Morning News and Copley News, former Speaker of the United States House of Representatives Dennis Hastert (20 years) and over 700 political candidates from both political parties and referendum committees


Freedom to Choose Poll -Iowa

804 Interviews with registered voters in Iowa
Conducted April 18, 2013
Accuracy level +/- 3.9%

Click here to view the overall totals.
Click here to view the cross tabs.
Click here to view the analysis.

Iowa Press Coverage

- Early 2016 poll: Rand Paul holds big lead in Iowa
- Rand Paul Spends Two Days In Iowa, Behaving Much Like A 2016 Contender
- Shock poll: Will this man top GOP ticket?
- Poll Briefing: May 6, 2013 McKeon & Associates/Freedom Election 2016 Iowa Republican Presidential Caucuses Survey


For more information please call 815-723-5560
Click here to view previous polls.


In the News

  • The Daily Caller
    Early 2016 poll: Rand Paul holds big lead in Iowa
     Mon May 6, 2013 at 1:37 PM
  • Freedom to Choose Poll -Iowa
    Early 2016 poll: Rand Paul holds big lead in Iowa
    804 Interviews with registered voters in Iowa
    Conducted April 18, 2013
    Accuracy level +/- 3.9%
  • The Daily Caller
    Plurality of Illinois voters see gun law debate as political, not about public safety
     Tue Mar 6, 2013 at 1:14 PM
  • Freedom to Choose Poll - Illinois
    804 Interviews with registered voters in Illinois
    Conducted February 27, 2013
    Accuracy level +/- 3.9%
  • Poll: 47% of Chicago registered voters support teachers in strike
    Staff Reporter/kspak@suntimes.com
    Last Modified: Sep 11, 2012 12:01PM
    Just under half of Chicago's registered voters support the Chicago Public Teachers strike in a 500 person poll taken Monday... (more)
  • The Drudge Report
    The McKeon & Associates SHOCK POLL was featured prominently on DRUDGEREPORT'S... (more)
  • Rahm Emanuel picked this fight with teachers
    BY CAROL MARIN
    Last Modified: Sep 12, 2012 02:26AM
    Rahm Emanuel started a fight with teachers that only he can finish... (more)
  • Change of Subject
    OBSERVATIONS, REPORTS, TIPS, REFERRALS AND TIRADES BY ERIC ZORN
    Tuesday, September 11, 2012
    In the live survey (of 500 registered Chicago voters)... (more)
  • Daily Kos
    Tue Sep 11, 2012 at 12:18 PM PDT
    Poll: 47% of Chicago voters support striking teachers by Laura Clawson
    Chicago teachers are taking on the education agenda of the one percent... (more)
  • Response to the Shock Poll
    This is what I sent to people who emailed me questioning the Shock poll (there were tons). 
    Thanks for reaching out to me... (more)
  • Chicago teachers strike to drag into a third day
    By Nick Carey and Mary Wisniewski | Reuters – 6 hrs ago - Mon, Sep 10, 2012
    CHICAGO (Reuters) - A strike of Chicago teachers that has closed the nation's third-largest school... (more)
  • Fragmenting of the News
    The Washington Post
    May 11, 1994 | Michael McKeon
    Let me begin with three basic points:
    - The mass audience and the mass media are rapidly... (more)