Philosophy & Strategy

McKeon & Associates, formed in 1973, is a global public opinion research and strategic marketing firm.

Michael McKeon, president of McKeon & Associates, has distinguished himself by accurately interpreting results to predict significant societal trends. The firm conducts research and designs successful winning strategies for Democrats, Independents and Republicans. The research and analysis is designed to give our clients the best opportunity to succeed without partisan or ideological agendas. Successful strategies are based on what people think not on what is hoped or suggested they think in surveys.

His analysis of the changing American cultural paradigm have been featured in USA Today, The Wall Street Journal, The New York Times, The Los Angeles Times, The Washington Post, The Investor's Business Daily, The London Times, Newsweek, Time, Business Week, The Chicago Tribune, The Chicago Sun Times, Crain's Chicago Business Drudge Report and the Daily Caller.

He has been a featured speaker at AT&T's Conference on Navigating the Information Superhighway, International Events Group annual marketing seminar, the Freedom Form's Paul Miller Journalist Fellowship seminar, the National Governors' Association Directors Conference, the COMDEX technology trade show and is a political script consultant for writers at Saturday Night Live. He was selected to be a member of the American Israel Public Affairs committee's Political Consultant's Mission to Israel. The 16 member mission was briefed by the leaders of Israel's Media, Military, Business and Government - including private meetings with leaders of the Knesset, National Security Council, Ministry of Foreign Affairs and Prime Minister Benjamin Netanyahu.


The firm’s hallmark is its unique ability to identify national trends and integrate them into successful marketing strategies.

McKeon & Associates list of clients includes: Wal-Mart, Sears, AT&T, POET – Bio refining, The American Cancer Society, Advocates for Highway Safety, Commonwealth Edison, Gatorade, Chicago White Sox, Chicago Bulls, Spokane Tribe, Puyallup Tribe, Ho-Chunk Nation, AARP, Americas Pac, Freedom Group, National Shooting Sports Foundation, Uber, Crain's Business, Gold Coast Art Fair (Chicago IL) and over 700 political candidates from both political parties and referendum committees.

Recent Polls

National Hispanic Voter Poll

Thu July 16, 2015 at 1:10 PM
Michael McKeon President McKeon Associates
Michael McKeon
President, McKeon & Associates

Download Cross Tabs
National Histpanic Voter Poll
Download Cross Tabs

For more information please call 815-723-5560
Click here to view previous polls.

In the News

  • The Daily Caller
    Message Drives Mediums, Not More Money
    Mon Mar 09, 2015 at 6:10 PM
  • Chicago Sun-Times
    Poll: Rahm re-election on ropes; voters say no better than Daley
     Sat May 10, 2014 at 3:23 PM
  • Chicago Sun-Times
    Five unknowns in race for governor
     Fri Jan 17, 2014 at 5:00 PM
  • Denver Post
    Colorado Senate President John Morse, state Sen. Angela Giron ousted
     Tues Sept 10, 2013 at 10:30 PM
  • Crain's Chicago Business
    Does any GOP candidate have the guts to beat Quinn?
     Mon Sept 23, 2013 at 10:00 AM
  • Chicago Sun-Times
    Illinois voters want drivers to hang up the cell phones
     Fri Jul 5, 2013 at 5:00 PM
  • Chicago Sun-Times
    Family ties could be a problem for Bill Daley, Lisa Madigan, poll finds
     Tue Jul 1, 2013 at 5:14 PM
  • Americas Pac -Illinois
    2013 poll: Family name hurts Daley
    Tue June 25, 2013
  • The Daily Caller
    Plurality of Illinois voters see gun law debate as political, not about public safety
     Tue Mar 6, 2013 at 1:14 PM
  • Freedom to Choose Poll - Illinois
    804 Interviews with registered voters in Illinois
    Conducted February 27, 2013
    Accuracy level +/- 3.9%
  • Poll: 47% of Chicago registered voters support teachers in strike
    Staff Reporter/
    Last Modified: Sep 11, 2012 12:01PM
    Just under half of Chicago's registered voters support the Chicago Public Teachers strike in a 500 person poll taken Monday... (more)
  • The Drudge Report
    The McKeon & Associates SHOCK POLL was featured prominently on DRUDGEREPORT'S... (more)
  • Rahm Emanuel picked this fight with teachers
    Last Modified: Sep 12, 2012 02:26AM
    Rahm Emanuel started a fight with teachers that only he can finish... (more)
  • Change of Subject
    Tuesday, September 11, 2012
    In the live survey (of 500 registered Chicago voters)... (more)
  • Daily Kos
    Tue Sep 11, 2012 at 12:18 PM PDT
    Poll: 47% of Chicago voters support striking teachers by Laura Clawson
    Chicago teachers are taking on the education agenda of the one percent... (more)
  • Response to the Shock Poll
    This is what I sent to people who emailed me questioning the Shock poll (there were tons). 
    Thanks for reaching out to me... (more)
  • Chicago teachers strike to drag into a third day
    By Nick Carey and Mary Wisniewski | Reuters – 6 hrs ago - Mon, Sep 10, 2012
    CHICAGO (Reuters) - A strike of Chicago teachers that has closed the nation's third-largest school... (more)
  • Fragmenting of the News
    The Washington Post
    May 11, 1994 | Michael McKeon
    Let me begin with three basic points:
    - The mass audience and the mass media are rapidly... (more)