Philosophy & Strategy

McKeon & Associates, formed in 1973, is a global public opinion research and strategic marketing firm.

Michael McKeon, president of McKeon & Associates, has distinguished himself by accurately interpreting results to predict significant societal trends. The firm conducts research and designs successful winning strategies for Democrats, Independents and Republicans. The research and analysis is designed to give our clients the best opportunity to succeed without partisan or ideological agendas. Successful strategies are based on what people think not on what is hoped or suggested they think in surveys.

His analysis of the changing American cultural paradigm have been featured in USA Today, The Wall Street Journal, The New York Times, The Los Angeles Times, The Washington Post, The Investor’s Business Daily, The London Times, Newsweek, Time, Business Week, The Chicago Tribune, The Chicago Sun Times and Crain’s Business, Drudge Report and the Daily Caller.



The firm’s hallmark is its unique ability to identify national trends and integrate them into successful marketing strategies.

The firm’s list of clients includes: Wal-Mart, Sears, AT&T, POET – Biorefining, The American Cancer Society, Advocates for Highway Safety, Commonwealth Edison, Gatorade, Chicago White Sox, Chicago Bulls, Spokane Tribe, Puyallup Tribe, Ho-Chunk Nation, AARP, Americas Pac, Freedom Group, National Shooting Sports Foundation, Crain’s Business, Gold Coast Art Fair (Chicago IL), Encanto Street Fair and Cultural Arts Festival (San Diego, Calif), former Speaker of the United States House of Representatives Dennis Hastert (20 years) and over 700 political candidates from both political parties and referendum committees.

Recent Polls

Colorado State Senate Recall

Colorado State District 11

402 Interviews with registered voters in State Senate District 11 - Colorado
Conducted August 13, 2013
Accuracy level +/- 3.9%

Click here to view the entire document as a pdf.

Colorado State District 3

402 Interviews with registered voters in State Senate District 3 - Colorado
Conducted August 13, 2013
Accuracy level +/- 3.9%

Click here to view the entire document as a pdf.

Media Hits from Gun Show Survey

Examiner - NSSF poll results challenge anti-gunners on background checks
Gun Mag - New NSSF Poll Results Challenge Anti-Gunners On Background Checks
Daily Caller - National Poll: Americans don’t think ‘Universal Background Checks’ extension for gun shows are needed
Bearing Arms - The “gun show loophole” and universal background check lies, debunked.
Gun Laws Live - Americans Don’t Think ‘Universal Background Checks’ Extension for Gun Shows Are Needed, National Poll Finds
Modern Rifleman - NEW POLL SUPPORTS CRITICISM OF GUN CONTROL DATA - NSSF Poll: Only 4 of 10 Americans support universal background checks at gun shows

Media Hits from Smart Gun Survey

National Shooting Sports Foundation - Americans Skeptical of 'Smart Guns'; Oppose Their Legislative Mandate, National Poll Finds
Daily Caller - National Poll: Americans don’t think ‘Universal Background Checks’ extension for gun shows are needed - Poll shows majority of Americans opposed to ‘smart guns’
Ithaca Journal - Outdoors: Americans don't think 'smart guns' are the answer
Bearing Arms - 81% of Americans reject so-called “smart gun” technology
Examiner - Majority say ‘smart guns’ a dumb idea, NSSF survey suggests
Soldier of Fortune - Americans Doubt Reliability of 'Smart Guns'; Won’t Buy Them and Oppose Their Mandate, NSSF Poll Finds
CT Post - `Smart' gun ok as option, not order
Accurate Shooter - Americans Wary of RFID and Biometric “Smart Gun” Technology

For more information please call 815-723-5560
Click here to view previous polls.

In the News

  • Chicago Sun-Times
    Five unknowns in race for governor
     Fri Jan 17, 2014 at 5:00 PM
  • Denver Post
    Colorado Senate President John Morse, state Sen. Angela Giron ousted
     Tues Sept 10, 2013 at 10:30 PM
  • Crain's Chicago Business
    Does any GOP candidate have the guts to beat Quinn?
     Mon Sept 23, 2013 at 10:00 AM
  • Chicago Sun-Times
    Illinois voters want drivers to hang up the cell phones
     Fri Jul 5, 2013 at 5:00 PM
  • Chicago Sun-Times
    Family ties could be a problem for Bill Daley, Lisa Madigan, poll finds
     Tue Jul 1, 2013 at 5:14 PM
  • Americas Pac -Illinois
    2013 poll: Family name hurts Daley
    Tue June 25, 2013
  • The Daily Caller
    Plurality of Illinois voters see gun law debate as political, not about public safety
     Tue Mar 6, 2013 at 1:14 PM
  • Freedom to Choose Poll - Illinois
    804 Interviews with registered voters in Illinois
    Conducted February 27, 2013
    Accuracy level +/- 3.9%
  • Poll: 47% of Chicago registered voters support teachers in strike
    Staff Reporter/
    Last Modified: Sep 11, 2012 12:01PM
    Just under half of Chicago's registered voters support the Chicago Public Teachers strike in a 500 person poll taken Monday... (more)
  • The Drudge Report
    The McKeon & Associates SHOCK POLL was featured prominently on DRUDGEREPORT'S... (more)
  • Rahm Emanuel picked this fight with teachers
    Last Modified: Sep 12, 2012 02:26AM
    Rahm Emanuel started a fight with teachers that only he can finish... (more)
  • Change of Subject
    Tuesday, September 11, 2012
    In the live survey (of 500 registered Chicago voters)... (more)
  • Daily Kos
    Tue Sep 11, 2012 at 12:18 PM PDT
    Poll: 47% of Chicago voters support striking teachers by Laura Clawson
    Chicago teachers are taking on the education agenda of the one percent... (more)
  • Response to the Shock Poll
    This is what I sent to people who emailed me questioning the Shock poll (there were tons). 
    Thanks for reaching out to me... (more)
  • Chicago teachers strike to drag into a third day
    By Nick Carey and Mary Wisniewski | Reuters – 6 hrs ago - Mon, Sep 10, 2012
    CHICAGO (Reuters) - A strike of Chicago teachers that has closed the nation's third-largest school... (more)
  • Fragmenting of the News
    The Washington Post
    May 11, 1994 | Michael McKeon
    Let me begin with three basic points:
    - The mass audience and the mass media are rapidly... (more)